Get Your Marketing Journey Off to the Best Start
In an earlier blog this year (which you can find here) we looked at how important it is to get clear on where you are, before you set off on any journey. If this is a...
The Secret of Segmentation Part Two – How to Get People to Your Events
In a previous blog post I wrote about our client, Lorraine, who ran a very successful event. Click here to read about what made it so successful. Here's the story of Jeremy's event and what made...
The Secret of Segmentation Part One
I'd like to tell you about two of our clients who have recently run very successful events. For both of them, the secret to the success of their events was in segmentation ? targeting the right...
