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When a workshop is more than just a workshop

If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business.  They inform and advise and can act as a great way of speaking directly to...

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How not to do direct mail ? part 2

[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] About 18 months ago, we got in touch with a company that sells mailing lists, to see if they could provide us with useful contacts for one of our clients. At...

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How to increase the open rate of your newsletters

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of the features of Appletree's newsletter system JAC shows how many of your newsletter's recipients have opened it (and there is also a new feature that shows you who has...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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