When a workshop is more than just a workshop
If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business. They inform and advise and can act as a great way of speaking directly to...
How not to do direct mail ? part 2
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] About 18 months ago, we got in touch with a company that sells mailing lists, to see if they could provide us with useful contacts for one of our clients. At...
How to increase the open rate of your newsletters
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of the features of Appletree's newsletter system JAC shows how many of your newsletter's recipients have opened it (and there is also a new feature that shows you who has...
