A Marathon Event
I usually have a rule about keeping this blog for business topics, but for once I'm going to make an exception. A few days ago I took part in an event for which I've been preparing...
Why is Marketing Like Running a Marathon?
Last summer I set myself a goal for this year. I decided that, having taken up running about 2½ years ago, this would be the year that I would run my first marathon. I created a...
