Why Promotional Stuff Really Does Work
A little while ago I wrote a blog about the new key ring I was given by a garage when they mended the exhaust on my old car. (Click here to read that post.) I was impressed...
A little while ago I wrote a blog about the new key ring I was given by a garage when they mended the exhaust on my old car. (Click here to read that post.) I was impressed...
Personally, I?m not a huge fan of Christmas, but from a marketing point of view, it certainly has its benefits. We ordered our Christmas cards way back in October, because there was a great offer on...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is nothing more off-putting than going to a networking group, finding an interesting prospect, asking for their card and receiving something that is obviously from Alta Vista, when your initial...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
You might not be a big fan of Christmas. You might not even celebrate the...