Why Promotional Stuff Really Does Work
A little while ago I wrote a blog about the new key ring I was given by a garage when they mended the exhaust on my old car. (Click here to read that post.) I was impressed...
Have you ordered your Christmas cards yet?
Personally, I?m not a huge fan of Christmas, but from a marketing point of view, it certainly has its benefits. We ordered our Christmas cards way back in October, because there was a great offer on...
The importance of good design
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is nothing more off-putting than going to a networking group, finding an interesting prospect, asking for their card and receiving something that is obviously from Alta Vista, when your initial...
The definition of a brand
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...
5 top tips for writing adverts
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...
