In the A-Z of Marketing Experts – D is for Dave Sumner Smith
I’m sitting in an airport in Germany speaking to Dave Sumner Smith, waiting for a flight to take us home from a week’s skiing holiday. Dave and I met on one of these ski trips a...
LinkedIn: Use the power of Answers
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] At the end of your navigation links in your LinkedIn profile is a tab called 'More'. At the top of the drop-down menu that appears when you mouse over it, is...
Do some Christmas giving via LinkedIn
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] 'Tis the season to give and take, and this should not be confined to presents under the Christmas tree! Business thrives on giving and taking, especially within social media, and really...
Is your marketing joined up?
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Last week I ran a couple of workshops at a business event and we talked about all sorts of different marketing activities. We talked about the fact that whatever marketing you do, it...
LinkedIn: expanding its marketing use
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it's not just somewhere to put...
Successfully use local networks first
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Everybody who has a business strives to be bigger, better and more successful. Of course you do, or why would you be in business in the first place! But I think it's...
