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Friday 11 April 2014

In The A-Z of Marketing L is for Language.

In The A-Z of Marketing L is for Language. How often do you find yourself at a workshop or listening to a presentation on a topic […]
Friday 22 October 2010

Using analogies to explain the technical bits

Quite a lot of what I do is technical. There was once a time when I didn’t understand what I do, so I had to learn, […]
Tuesday 14 September 2010

Is jargon really necessary?

I’ve gone back to school again. Getting a qualification in the subject I work in seemed imperative if I am to do justice to Chantal’s clients, […]