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Will Facebook take over from websites?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The short answer is No. This question is asked because, with some businesses, it appears that their Facebook page is getting more hits than their website, but let me assure you...

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How to perform a marketing follow-on

[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] Last year I responded to my husband's request for a metal watering can for his birthday.  That's OK, it's easy to go to Google, type in 'metal watering cans' and choose a website from...

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Webcopy: it’s not just words

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I had a bit of a rude awakening the other day when an expert told me off about my webcopy. My trouble is I think visually, which sometimes I concentrate too much...

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Keywords and keyphrases: what, why and how?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I accompanied Chantal to the Build a Better Business event organised by The Late Breakfast yesterday, where Chantal was giving a talk about how to incorporate a marketing strategy into a...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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