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FastTracking: Smart moves for smart businesses

One thing I see quite regularly in business is the need for new blood. Many small businesses find themselves in a cycle ? the ?feast and famine? rollercoaster. They spend lots of time doing marketing, generating...

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Baby Boomers, Generation X or Generation Y ? who are your clients?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to certain sources, Baby Boomers are people born before the late 1960s. Generation X people were born from then up to the 1980s. And Generation Y babies were born between...

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Can blogs and newsletters exist side by side?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm often asked if blogs and e-newsletters can exist side by side. In my mind it is imperative, because to me visibility on the internet is paramount, and the more places...

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Facebook vs LinkedIn vs Twitter: which one is better for business?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Each one of these social networking sites has its own merits when it comes to business use. They are all individual, have a totally different target audience, and have their own...

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How links benefit blogs

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogs thrive on links. In fact, blogs are full of links, contained mostly in the content of the sidebars, both internal (navigation around the blog) and external (destination exits or entry...

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Latest Blog

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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