What does making paper hats have to do with marketing?
At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a piece of paper on which were diagrammatic instructions and the...
At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a piece of paper on which were diagrammatic instructions and the...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Quite a lot of what I do is technical. There was once a time when I didn't understand what I do, so I had to learn, usually the long and hard...

In my last blog we looked at the importance of keeping it simple in marketing....

Most marketing messages are far too long. Pages of content instead of a paragraph. Paragraphs...

Every year in December, people start talking about Christmas and what it’s really about. For...



