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In the A – Z of Marketing I is for … Ideal Clients

In the A - Z of Marketing I is for ... Ideal Clients There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever...

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Ideal Business Clients

What Are Ideal Business Clients? Every business has its 'ideal clients' - those people or businesses that you want to work with and work most effectively for.  Who those ideal clients are is different for every...

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Who does your networking for you?

When you go to a networking meeting, are you looking to meet clients? Will there be people in the room to whom you can sell your products and services? Will you meet someone for the first...

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Taking the customer services journey

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The October issue of my email newsletter, Scribbles, was about sales and marketing, and which is more important. (Click here to read it.) I received some really interesting feedback to that...

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How do you SURVIVE TEN years in business?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] This was the subject of the presentation I gave at a breakfast networking meeting on 16 June. If you missed it, or if you were there and you'd like a reminder,...

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Are your customers using the same social media as you?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] This was the topic of conversation I had at a CIM course on marketing trends last week. Of course the speakers were stressing how important it was to get into social...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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