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Three is the Magic Number!

What are your top three marketing activities? How many different marketing activities should you do each month? Is three enough? All these questions will be answered in this blog. Some years ago, I attended a workshop...

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The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...

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Google+

In our previous blog Yan described his excitement about a trip to the Google offices in London.  He was motivated enough afterwards to create a Google+ account, and start using it for personal and business reasons. ...

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How Do You Get Your Business off the Feast and Famine Roller Coaster

When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...

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I Love it When a Plan Comes Together!

Those immortal words spoken by Hannibal Smith are still relevant today.  For marketing to succeed, it's vital that you start any activity with a plan.  The planning process is crucial for any business, and marketing should...

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6 Months Down The Line

6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....

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Make Your WordPress Website Perform

In our previous blog we wrote about how easy it is to develop a website using a platform such as WordPress.  What was known predominantly for blogging, it can also be used to make great websites. ...

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Websites

When your website needs an update, do you do it yourself or do you have a website specialist doing it? A lot of businesses have to consult the website designer they used to create their website...

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What is Integrated Marketing?

Integrated marketing is the strategy of bringing together multiple marketing tools to give the most effective results. Using various methods to market your business is a good thing, but are they all giving the same message?...

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Have you started planning next year yet?

Success in business is about knowing where you want to go and planning ahead, to make sure that you get there. A few years ago, we got to the end of the financial year end for...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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