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Good Websites really are Written for Customers, not Search Engines

Good website copy writing has never been about keyword stuffing.  During April, Google announced its latest updates: Penguin and Panda.  These updates are designed to allow Google to more easily identify those sites which have been...

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Marketing Your Blog Part 2

In part 1 of Marketing Your Blog we considered in brief a summary of the most effective ways to market your blog.  In Part 2, we?ll look at some of these ways in more detail, and...

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How do you integrate your online marketing, to save time and money?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your...

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The difference between a blog and a blogsite

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Wordpress comes in two versions, .com and .org ? so how do you use Wordpress efficiently? Wordpress.com provides free hosted blogs that take about 20 minutes to set up. Everything is...

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Is a blog more than a marketing accessory?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I...

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How to use pay-per-click properly

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Not all Google Adwords work properly because the campaigners don't know what they're doing, and I often sigh when I think of how much money is wasted. Let me give you...

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Keywords and keyphrases: what, why and how?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I accompanied Chantal to the Build a Better Business event organised by The Late Breakfast yesterday, where Chantal was giving a talk about how to incorporate a marketing strategy into a...

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Latest Blog

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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