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What Goals Do You Have For Your Business for Next Year?

What Goals Do You Have For Your Business for Next Year? Stephen Covey says start with the end in mind, so when you’re planning the future of your business, start by thinking about where you want...

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Where is Your Business Going in 2015?

Where is Your Business Going in 2015? I know you'll already have read a lot by now about setting goals for 2015, about New Year's resolutions and about plans ... and that's because this is still...

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In the A – Z of Marketing O is For … Objectives

In the A - Z of Marketing O is For Objectives Why are objectives so important for your business? Over the past years at Appletree, there have been times when we were unsure as to what...

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What Do You Need to Sell to Reach Your Goals?

Last week I had a Review Meeting with one of our clients. We created a website for him about six months ago, to help him be found by potential clients and have been working on improving it...

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Where is your business?

When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...

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How SMART are your goals?

You've probably heard of SMART goals. It's a way of setting goals that many people have used for years. But did you know that you don't have to have SMART goals? Read on to find out more,...

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The power of being positive ? part two

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Here is another section from the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). Click here to read part one of...

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The power of being positive ? part one

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just finished writing the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). I?ll soon be sending it to some publishers...

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9 selling drives that relate to marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Here are some tips on various selling techniques. Controversially I'm treating them like my marketing methods: building relationships, spreading expertise and gaining credibility, as these attributes can all be used in...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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