“Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What about Twitter?” These are questions that I am asked on a...
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...
How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...
Is that what you think about marketing? Would you rather get some new clients and get some money coming in, before you invest in any proper marketing? That’s what a lot of new businesses do –...
This year in my email newsletter, Scribbles, I decided to look for something topical to write about each month, which is related to marketing. So because Easter falls in March this year, in the March issue...
Many people think that the way to grow a successful business is by winning plenty of new clients. They do lots of marketing and focus on winning sales. They spend all their time looking for ways...
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...
Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...
The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love … – so you think you know the rest? Here...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
