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In the A-Z of Marketing, S is for Social Media and Why You Don’t Need it!

“Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What about Twitter?” These are questions that I am asked on a...

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‘Tis the Season to be Giving!

Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...

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How Can You Build up Your Credibility?

How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...

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I Can’t Afford To Do Proper Marketing – It’s Too Expensive!

Is that what you think about marketing? Would you rather get some new clients and get some money coming in, before you invest in any proper marketing? That’s what a lot of new businesses do –...

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What Can You Learn from the Easter Bunny about Marketing?

This year in my email newsletter, Scribbles, I decided to look for something topical to write about each month, which is related to marketing. So because Easter falls in March this year, in the March issue...

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How Do You Show Your Clients How Much You Love Them?

Many people think that the way to grow a successful business is by winning plenty of new clients. They do lots of marketing and focus on winning sales. They spend all their time looking for ways...

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The 4Ps of Marketing – Number 2 = Product

In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...

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Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...

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Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...

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The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!

The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love … –  so you think you know the rest? Here...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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