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Wednesday 3 October 2018

In the A-Z of Marketing, T is for Blowing Your Own Trumpet

At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their […]
Tuesday 25 October 2011

Do you need a niche?

A while ago I wrote about how important it is to identify your ideal clients ? the people you really want to work with and who […]
Tuesday 3 May 2011

Popularity, sociability and desire

The Royal Wedding has been a really ‘big’ thing during the past month, not just here in jolly old Blighty, but absolutely massive in the States. […]
Monday 18 April 2011

How to build your brand through social media

First, let’s get outside the concept that a brand is your logo, and establish that it’s also your customer service and your attitude to those who […]
Wednesday 15 December 2010

Why you don?t have to compete on price

I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you […]
Monday 6 December 2010

Use LinkedIn effectively ? starting with your profile

The social networking site for business has to be LinkedIn. Anyone in business should have a profile that is properly completed and updated. Failure to do […]