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The Secret of Segmentation Part Two – How to Get People to Your Events

In a previous blog post I wrote about our client, Lorraine, who ran a very successful event. Click here to read about what made it so successful.  Here's the story of Jeremy's event and what made...

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The Secret of Segmentation Part One

I'd like to tell you about two of our clients who have recently run very successful events. For both of them, the secret to the success of their events was in segmentation ? targeting the right...

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What is the difference between Web 1.0, 2.0 and 3.0?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] For those who are still confused by my title, Web 1.0, 2.0 and 3.0 are the various stages the internet has evolved, and how it has affected electronic, email, online or...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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