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Don’t Bother with New Clients

Don't Bother with New Clients Many people I meet spend a lot of time chasing new clients in an attempt to grow their businesses. In my opinion, you don't need to waste time looking for new...

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Using customer excellence to grow your business

There are many ways in which you can grow your business and one of the most effective is by selling more of your existing services to your existing clients. To do this, you need a strong...

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How to perform a marketing follow-on

[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] Last year I responded to my husband's request for a metal watering can for his birthday.  That's OK, it's easy to go to Google, type in 'metal watering cans' and choose a website from...

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Why you should add blogging to your marketing mix

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because they don't know the pros....

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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