customer loyalty

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Tuesday 9 August 2011

Six ways to keep your customers and get them to spend more.

“Loyalty marketing” is based on the idea of cultivating and nurturing strong relationships with customers and clients to encourage loyalty over time. Businesses who adopt this are […]
Friday 12 November 2010

How to perform a marketing follow-on

Last year I responded to my husband’s request for a metal watering can for his birthday.  That’s OK, it’s easy to go to Google, type in ‘metal watering cans’ […]
Friday 15 October 2010

Using relationship marketing with customer loyalty

In my past post about customer loyalty, I mentioned that “Loyalty requires working on these satisfied customers, giving them excellent, high quality service, forming a relationship […]
Friday 17 September 2010

What’s added value in marketing?

In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference […]