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Wednesday 5 November 2014

How Well Do You Know Your Clients? And How Important is it That You Do?

How Well Do You Know Your Clients? And How Important is it That You Do?   The last time I went to the hairdresser, I sat […]
Monday 24 June 2013

Because People Buy When They Trust You

When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do […]
Thursday 16 September 2010

Why you should add blogging to your marketing mix

There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because […]
Wednesday 9 June 2010

What use has social media for small businesses?

  Alice has just got back from giving a talk about social networking to a group of home businesses. She concentrated on the main four: Blogging, LinkedIn, Twitter […]
Friday 21 May 2010

Having a niche is not limiting yourself

I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. […]