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How Well Do You Know Your Clients? And How Important is it That You Do?

How Well Do You Know Your Clients? And How Important is it That You Do?   The last time I went to the hairdresser, I sat down and complained "My hair just isn’t working! It's only...

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Because People Buy When They Trust You

When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...

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Why you should add blogging to your marketing mix

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because they don't know the pros....

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What use has social media for small businesses?

  Alice has just got back from giving a talk about social networking to a group of home businesses. She concentrated on the main four: Blogging, LinkedIn, Twitter and Facebook and here's a summary of what she talked...

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Having a niche is not limiting yourself

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. There are countless garages that sell...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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