How Well Do You Know Your Clients? And How Important is it That You Do? The last time I went to the hairdresser, I sat down and complained "My hair just isn’t working! It's only...
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because they don't know the pros....
Alice has just got back from giving a talk about social networking to a group of home businesses. She concentrated on the main four: Blogging, LinkedIn, Twitter and Facebook and here's a summary of what she talked...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. There are countless garages that sell...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
I write a lot about how your business can stand out, win new clients and...
Many people I speak to – especially the owners of small service businesses – tell...
