You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...
2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...
6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] 1. No, you don't need to blow your own trumpet As a Marketing Consultant, I earn a living from telling people about how great my clients are. They pay me to...
A few years ago I asked one of my clients what she got from working...
Marketing is not rocket science. It might feel scary if you’re not sure what you’re...
In case you haven’t yet noticed, AI (Artificial Intelligence) is becoming rather common place in...
