You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...
2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...
6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] 1. No, you don't need to blow your own trumpet As a Marketing Consultant, I earn a living from telling people about how great my clients are. They pay me to...
Business is built on trust. Your prospective clients need to trust you before they’ll buy...
