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In the ABC of Marketing – C is for Content

Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...

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Why write a blog – not just because everyone else is…

What is a ?Blog??  Shorthand for ?Weblog,? a blog offers an easy way to present brief chunks of frequently refreshed Web content. Blogging has been a steadily increasing practice for most companies over the past few...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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