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How to Write an Effective Sales Letter

It seems the art of letter writing is disappearing fast.  It?s a shame, not only from a handwriting point of view, but also because a simple letter can still be an effective sales tool. Here?s a...

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Latest Blog

How NOT to Grow Your Business

For the last few months, I’ve been writing about how NOT to stand out in...

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Stop Swimming Against the Best Strategy for Your Business

The easiest way to outshine your competitors, win new clients and build lasting success, is,...

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Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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