How Not to Win New Clients
I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More
In the A-Z of Marketing, X is for Finding Your X Factor
Running your own business can be very rewarding; it can also be hard work. The market place for coaches, consultants and trainers is particularly crowded, with more people deciding to set up their own companies all...
In the ABC of Marketing – C is for Content
Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...
Get Your Marketing Journey Off to the Best Start
In an earlier blog this year (which you can find here) we looked at how important it is to get clear on where you are, before you set off on any journey. If this is a...
Ad Hoc Marketing Does Not Work
?I?ve tried direct marketing and it doesn?t work.? ?I went networking once but it didn?t bring me any new clients.? These are phrases that I hear on a regular basis. It?s a bit like saying ?I...
Why Good Customer Service is a Great Marketing Tool
I recently read some great tips from a customer service expert for calming people down if they are making a complaint. Hold your customers in high regard. They may not always be right, but they have...
Can you sell from the stage?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Can you sell your products and services from the stage? I?m not talking about the theatrical stage or suggesting that you become an actor. This is about selling what you do...
Feast versus famine ? which do you prefer?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Do you recognise this scenario? You start your business and you?re not very busy, so you do lots of marketing ? going networking, sending newsletters and mail shots and all the...
