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What Makes Your Business Better Than Your Competitors?

One of the biggest and most costly mistakes that I see businesses making is leaping into marketing activities without first planning out what they need to do. It’s really important to take the time first to...

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Setting Off on Your Marketing Journey

When you first set out on a journey with a map, you need to know where you are. If you don’t know where you’re starting from, you can’t work out the best route to your destination...

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How Do You Make Your Marketing Go with a Bang?

It’s 7am on a Wednesday morning at the beginning of November and I’m asleep in bed, in a cosy little hotel in Yangshuo in China. I’m woken by the sound … of fireworks! Looking out of...

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“How Do I Show How My Business is Different?”

This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other people out there doing what you do and if you...

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Why Isn’t My Business Growing?

Is your business growing as quickly as you’d like it to? Is it growing at all? Or has your business reached a plateau and you find that you just can’t get past that certain number of...

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Mayday! Mayday! Is Your Marketing in Trouble?

Is your marketing in trouble? Let’s take a look at some examples of marketing that works and marketing that doesn’t work and the lessons we can learn from them. This month I’ve enjoyed collecting some examples...

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How to Use a Blog to Show How Your Business is Better than Your Competitors

Two weeks ago in this blog, I wrote about the problem that many small service businesses face, in that their competitors seem to be getting all the work. You can read that blog again here. Following...

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How Do You Show People What Makes You Different?

No matter what you do and what sort of business you run – whether you’re a Coach, Consultant or Trainer – you will always face stiff competition. This is something I wrote about in last week’s...

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Why are My Competitors Getting All the Work?

How often do you call a prospective client to follow up a proposal you sent them, only for them to tell you that they’ve just given the deal to one of your competitors? Or do your...

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Why Do Charities Waste Money on their Marketing at Christmas?

So far this year, I’ve received letters from three different charities asking for donations in the run up to Christmas. They all seem to be taking the same approach to their marketing, but I’m not sure...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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