Know thy neighbour…
One really useful marketing activity that often gets overlooked is a competitor analysis. How well do you actually know your competitors? Here are a few suggestions to carry out a simple analysis of those companies you...
One really useful marketing activity that often gets overlooked is a competitor analysis. How well do you actually know your competitors? Here are a few suggestions to carry out a simple analysis of those companies you...
When you set up your business, did you take on whatever work came your way? Did you do any work that people were happy to pay you to do? Did you (like me) end up doing...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....