Know thy neighbour…
One really useful marketing activity that often gets overlooked is a competitor analysis. How well do you actually know your competitors? Here are a few suggestions to carry out a simple analysis of those companies you...
Do your clients have a pulse and a cheque book?
When you set up your business, did you take on whatever work came your way? Did you do any work that people were happy to pay you to do? Did you (like me) end up doing...
