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Thursday 6 March 2014

In the A – Z of Marketing G is for… You Guessed it – Google!

In the A – Z of Marketing G is for… You Guessed it – Google!   Google is an American based corporation who specialize in internet […]
Wednesday 2 May 2012

What to do with your blog once you’ve written it?

At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) […]
Wednesday 6 April 2011

Don?t waste your time writing that newsletter!

I?ve just spent an hour catching up on reading newsletters. I often don?t have time to read them as they arrive, so put them somewhere safe […]
Monday 14 March 2011

Does a brand need a logo?

The instantaneous reaction to the word ‘brand’ cultures up a logo, a symbol which is recognisable for that company. It is an image or shape that […]
Thursday 2 September 2010

How to avoid a boring blog

Blogs are hard work. They require consistent updating to make them successful, and unless you love or excel in writing skills, the effort required can be […]