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In the A – Z of Marketing G is for… You Guessed it – Google!

In the A - Z of Marketing G is for... You Guessed it - Google!   Google is an American based corporation who specialize in internet based services, from search engines to cloud computing. Founded by...

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What to do with your blog once you’ve written it?

At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively.   For many of our clients...

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Don?t waste your time writing that newsletter!

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just spent an hour catching up on reading newsletters. I often don?t have time to read them as they arrive, so put them somewhere safe and then read them when...

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Does a brand need a logo?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The instantaneous reaction to the word 'brand' cultures up a logo, a symbol which is recognisable for that company. It is an image or shape that becomes memorable (as long as...

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The definition of a brand

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...

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How to avoid a boring blog

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogs are hard work. They require consistent updating to make them successful, and unless you love or excel in writing skills, the effort required can be daunting. Perhaps you feel you...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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