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What is The Best Aspect of Marketing?

Recently I have been asked the question "what is the best aspect of marketing?" or "what marketing is the best?" This is a question that even the most veteran of marketers would not be able to...

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Baby Boomers, Generation X or Generation Y ? who are your clients?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to certain sources, Baby Boomers are people born before the late 1960s. Generation X people were born from then up to the 1980s. And Generation Y babies were born between...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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