In the A-Z of Marketing, V is all about Value
If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...
If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...
When I started writing this A-Z of Marketing, I did not plan out what I would write about for each letter. I often wait for inspiration and that’s exactly what happened with R. I was sitting...
This time in the A-Z of Marketing, I’ve decided to write about two elements of marketing, because when you are promoting a service such as coaching, consulting or training, these two are linked. There is a...
How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one of the most forgotten marketing tools, that is also one...
The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write about, until the time comes to sit down and write...
“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more clients." “What sort of clients are you looking for?” I...
When I started thinking about this series of blogs, I looked for some images that I could use, to bring each article to life. I wanted a letter to put into each one, that I could...
Way back in about 2005 I started sending out an email newsletter every month. Scribbles has been published on the third Wednesday of the month since then without fail. Two years later people started telling me...
If Content is Queen – as I explained in the last blog in this series (which you can read here) then data is the lifeblood of any business. Data is what you need in order to...
Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
You might not be a big fan of Christmas. You might not even celebrate the...