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Stepping into your client’s shoes

I recently returned from an amazing sponsored horse ride in India, where one of my fellow riders taught me an important lesson about marketing. On the very first day of the ride, the first time we...

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Latest Blog

Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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How to Lose Clients – for Certain!

I write a lot about how your business can stand out, win new clients and...

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Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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