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Wednesday 7 November 2018

In the A-Z of Marketing, V is all about Value

If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting […]
Wednesday 10 October 2018

In the A-Z of Marketing, U is the Importance of Being Unique

“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced […]
Wednesday 3 October 2018

In the A-Z of Marketing, T is for Blowing Your Own Trumpet

At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their […]
Wednesday 12 September 2018

In the A-Z of Marketing, S is for Social Media and Why You Don’t Need it!

“Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What about […]
Wednesday 7 March 2018

In the A-Z of Marketing – F is for Follow Up

I’ve been trying to buy a conservatory for over a year, without much success. I have the money, but no one seems to want to take […]
Wednesday 17 January 2018

In the ABC of Marketing – C is for Content

Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you […]
Thursday 11 January 2018

In the ABC of Marketing – B is for Business Networking

Last year I was asked to give a talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can […]
Wednesday 6 December 2017

In the ABC of Marketing – A is for Ask for Referrals

In October 2017 I was asked to give a short talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that […]
Wednesday 31 May 2017

Five Ways to Become Famous

When you run your own business, you need to become famous. Why? Because if people don’t know who you are, what you do and why you’re […]