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Don’t Bother with New Clients

Don't Bother with New Clients Many people I meet spend a lot of time chasing new clients in an attempt to grow their businesses. In my opinion, you don't need to waste time looking for new...

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Planning should always involve a pub!

A lot of my time for Appletree is spent planning.  We plan our clients marketing activity with them, then integrate it with their overall marketing strategy and deliver for them.  Simple. We know it works for...

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How to make marketing work for your business in 2013

What's the first stage of getting your marketing to work for you?  Plan it. This doesn't mean creating a formal marketing strategy document after days of brainstorming and " blue sky thinking".  It basically means looking...

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Planning your business into 2013

Towards the end of 2013 the Appletree team were taken for a pub lunch for our monthly ideas and innovations meeting.  Since we started having these meetings we have made some changes that really benefit the...

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Planning for a Great 2013?

How has 2012 been for you? How will 2013 be? Better, worse or about the same? Now is the time for you to decide! 2012 has been a tough year at Appletree. For the first half...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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