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What does making paper hats have to do with marketing?

At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a piece of paper on which were diagrammatic instructions and the...

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Latest Blog

How NOT to Grow Your Business

For the last few months, I’ve been writing about how NOT to stand out in...

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Stop Swimming Against the Best Strategy for Your Business

The easiest way to outshine your competitors, win new clients and build lasting success, is,...

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Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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