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Are You Ready for a Game of Marketing Bingo?

In any industry there will be a lot of jargon – words and phrases which people from that industry understand. I bet you know a lot of jargon from your industry! The problem with jargon is...

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Is Your Networking Too Social?

Is Your Networking Too Social? "I've stopped going to that networking group because it became too social." This was a comment I heard from someone when we were talking about the best local networking meetings to...

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In the A – Z of Marketing G is for… You Guessed it – Google!

In the A - Z of Marketing G is for... You Guessed it - Google!   Google is an American based corporation who specialize in internet based services, from search engines to cloud computing. Founded by...

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Are Your Blogs Effective?

We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...

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Why you need a strategy for your marketing ? part two

Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...

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How do you use Twitter?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In marketing terms, people view using Twitter in different ways. Some see it as a somewhere to make friends and listen to lots of gossip. Others use it for fact finding...

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How to build your brand through social media

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] First, let's get outside the concept that a brand is your logo, and establish that it's also your customer service and your attitude to those who buy or do business with...

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The definition of a brand

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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