Are You Ready for a Game of Marketing Bingo?
In any industry there will be a lot of jargon – words and phrases which people from that industry understand. I bet you know a lot of jargon from your industry! The problem with jargon is...
Is Your Networking Too Social?
Is Your Networking Too Social? "I've stopped going to that networking group because it became too social." This was a comment I heard from someone when we were talking about the best local networking meetings to...
In the A – Z of Marketing G is for… You Guessed it – Google!
In the A - Z of Marketing G is for... You Guessed it - Google! Google is an American based corporation who specialize in internet based services, from search engines to cloud computing. Founded by...
Are Your Blogs Effective?
We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...
Why you need a strategy for your marketing ? part two
Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...
How do you use Twitter?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In marketing terms, people view using Twitter in different ways. Some see it as a somewhere to make friends and listen to lots of gossip. Others use it for fact finding...
How to build your brand through social media
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] First, let's get outside the concept that a brand is your logo, and establish that it's also your customer service and your attitude to those who buy or do business with...
The definition of a brand
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...
