My Top (Seven) Business Books
My Top (Seven) Business Books At a networking meeting I attended in the summer, the speaker told us about her list of top ten business books. They were all books she’d read and she knew many...
Take Your Business on Tour!
Take Your Business on Tour! When Appletree turned 10 years old, I celebrated by writing a book full of the lessons I'd learnt, to help other small business owners avoid making the same mistakes. It took...
In the A – Z of Marketing, S is for – Service (both types!)
In the A - Z of Marketing, S is for - Service (both types!) What do I mean by both of them? I mean the service that you sell and the service you provide. Still confused?...
How to Get Started on Writing a Book
How to Get Started on Writing a Book Having recently published my second book, I've been speaking about it a lot at the networking events I attend. Many of the people I meet tell me...
The Journey So Far!
2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...
Creating eBooks that Prospects Love
I've been reading a great book recently 'The B2B Social Media Book'. It's a printed book, which was published in 2012, so probably written sometime before this. It's given me lots of ideas for how to...
Have you written a book?
Have you ever considered writing down your experiences and expertise? Advertising your expertise and experience in the medium of a book can be a help your brand to gain more value and your business to gain...
Do Paperbacks Still Have a Place in our Lives Today?
As a lifelong book worm and avid reader I get nervous in this technological age that books are going to disappear. Yes I mean books made from paper, printed and kept on a shelf. And yes,...
Why you need a strategy for your marketing ? part one
Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope...
