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My Top (Seven) Business Books

My Top (Seven) Business Books At a networking meeting I attended in the summer, the speaker told us about her list of top ten business books. They were all books she’d read and she knew many...

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Take Your Business on Tour!

Take Your Business on Tour! When Appletree turned 10 years old, I celebrated by writing a book full of the lessons I'd learnt, to help other small business owners avoid making the same mistakes. It took...

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In the A – Z of Marketing, S is for – Service (both types!)

In the A - Z of Marketing, S is for - Service (both types!) What do I mean by both of them? I mean the service that you sell and the service you provide. Still confused?...

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How to Get Started on Writing a Book

How to Get Started on Writing a Book   Having recently published my second book, I've been speaking about it a lot at the networking events I attend. Many of the people I meet tell me...

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The Journey So Far!

  2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...

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Creating eBooks that Prospects Love

I've been reading a great book recently 'The B2B Social Media Book'.  It's a printed book, which was published in 2012, so probably written sometime before this.  It's given me lots of ideas for how to...

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Have you written a book?

Have you ever considered writing down your experiences and expertise? Advertising your expertise and experience in the medium of a book can be a help your brand to gain more value and your business to gain...

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Do Paperbacks Still Have a Place in our Lives Today?

As a lifelong book worm and avid reader I get nervous in this technological age that books are going to disappear. Yes I mean books made from paper, printed and kept on a shelf.  And yes,...

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Why you need a strategy for your marketing ? part one

Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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