In last week’s blog we looked at the challenge of not having an established business reputation – whether you’re new to business or you’ve made of change of direction. We saw that having a strong reputation...
This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other people out there doing what you do and if you...
How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...
If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...
I’ve been writing recently about the importance of using a website as the central hub of your marketing. We’ve always done this at Appletree, using our website to bring together different online marketing activities such as...
It’s that time of year when many people are thinking about, or actually going on holiday. A number of people I speak to tell me that all their prospective clients will be away now for the...
In last week’s blog (which you can read again here) we looked at some of the reasons that your business might not be growing as quickly or as well as you’d like it to. One of...
Is your business growing as quickly as you’d like it to? Is it growing at all? Or has your business reached a plateau and you find that you just can’t get past that certain number of...
Is your marketing in trouble? Let’s take a look at some examples of marketing that works and marketing that doesn’t work and the lessons we can learn from them. This month I’ve enjoyed collecting some examples...
In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with. So how do...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
