How to Write an Effective Sales Letter
It seems the art of letter writing is disappearing fast. It?s a shame, not only from a handwriting point of view, but also because a simple letter can still be an effective sales tool. Here?s a...
Have you ordered your Christmas cards yet?
Personally, I?m not a huge fan of Christmas, but from a marketing point of view, it certainly has its benefits. We ordered our Christmas cards way back in October, because there was a great offer on...
What do you think marketing is?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've been tweeting about the difference between marketing and sales, and that they're not the same: the former is about gaining relationships, spreading expertise and maintaining credibility; the latter is about...
