How Consistent is Your Marketing?
In last week’s blog (which you can read again here) we looked at some of the reasons that your business might not be growing as quickly or as well as you’d like it to. One of...
How Can Email Newsletters Stop You Losing Clients?
Over the last two weeks in this blog, I’ve been looking at the problem of losing clients and how to keep them. One of the best ways to keep your clients and build up loyal relationships...
“I Need to Grow My Business”
This is a statement that I hear quite frequently, from potential clients and from people I meet when I am out networking. Many coaches, consultants and trainers – and in fact anyone running a service business...
How Do You Show People What Makes You Different?
No matter what you do and what sort of business you run – whether you’re a Coach, Consultant or Trainer – you will always face stiff competition. This is something I wrote about in last week’s...
Social Imagination – or the Importance of Standing in the Shoes of Your Customer
You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...
Why Do Charities Waste Money on their Marketing at Christmas?
So far this year, I’ve received letters from three different charities asking for donations in the run up to Christmas. They all seem to be taking the same approach to their marketing, but I’m not sure...
The 4Ps of Marketing – Number 2 = Product
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
The 4Ps of Marketing – Number 1 = Price
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
When Does a Product Become a Service?
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
“What Do You Do?”
Have you noticed how, at every networking meeting you go to, there are people who start a conversation by asking “What do you do?” And have you noticed how most people either don’t like being put...
