In the A-Z of Marketing, V is all about Value
If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...
If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...
Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...
In October 2017 I was asked to give a short talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you...
When I started planning my new business, back in 2000, I sought as much advice as I could, on how to set up and run a business. One of the best pieces of advice I received...
This is a question that I am asked on a regular basis. The answer really depends on what you want to achieve. If you’ve been reading our recent blogs and following the advice in them, you’ll...
Running your own business can be tough, especially if you try to do it all on your own. The same applies to promoting your business, so in this issue, let’s look at how you can work...
If you read last week’s blog (which you can read again here) then you should now have a better idea of who your ‘ideal’ clients – the ones you really want to work with, who are...
In the last blog that I wrote, which you can read here, we looked at the importance of having goals for your marketing and your business. Have you decided what you want to achieve this year...
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...
It’s 7am on a Wednesday morning at the beginning of November and I’m asleep in bed, in a cosy little hotel in Yangshuo in China. I’m woken by the sound … of fireworks! Looking out of...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
You might not be a big fan of Christmas. You might not even celebrate the...