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In the A-Z of Marketing, V is all about Value

If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...

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In the ABC of Marketing – C is for Content

Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...

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In the ABC of Marketing – A is for Ask for Referrals

In October 2017 I was asked to give a short talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you...

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Are You the Best Person to Do Your Marketing?

When I started planning my new business, back in 2000, I sought as much advice as I could, on how to set up and run a business. One of the best pieces of advice I received...

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How Much Should Marketing Cost?

This is a question that I am asked on a regular basis. The answer really depends on what you want to achieve. If you’ve been reading our recent blogs and following the advice in them, you’ll...

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It Takes Two to Tango in Business!

Running your own business can be tough, especially if you try to do it all on your own. The same applies to promoting your business, so in this issue, let’s look at how you can work...

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Where Do Your Clients Hang Out?

If you read last week’s blog (which you can read again here) then you should now have a better idea of who your ‘ideal’ clients – the ones you really want to work with, who are...

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How Will You Reach Your Marketing Goals this Year?

In the last blog that I wrote, which you can read here, we looked at the importance of having goals for your marketing and your business. Have you decided what you want to achieve this year...

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‘Tis the Season to be Giving!

Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...

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How Do You Make Your Marketing Go with a Bang?

It’s 7am on a Wednesday morning at the beginning of November and I’m asleep in bed, in a cosy little hotel in Yangshuo in China. I’m woken by the sound … of fireworks! Looking out of...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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