Ad Hoc Marketing Doesn’t Work – and it never has!
Ad Hoc Marketing Doesn't Work - and it never has! You've probably heard me say before that ad hoc marketing does not work. This means that just going to one networking meeting or sending out one...
Save money by measuring your marketing
I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring your marketing can save you money. The first edition of...
Why boring adverts don’t work
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Advertising is having a difficult time at the moment, as there is a 'rumour' going about that it doesn't work. Well, that is true if your advert is rubbish, and believe...
Why you don?t have to compete on price
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you get staff who know what...
How to get customers to notice you
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to make it look good, and...
Is a blog more than a marketing accessory?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I...
5 top tips for writing adverts
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...
