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Wednesday 27 November 2013

Ad Hoc Marketing Doesn’t Work – and it never has!

Ad Hoc Marketing Doesn’t Work – and it never has! You’ve probably heard me say before that ad hoc marketing does not work. This means that […]
Friday 13 April 2012

Save money by measuring your marketing

I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring […]
Wednesday 30 March 2011

Why boring adverts don’t work

Advertising is having a difficult time at the moment, as there is a ‘rumour’ going about that it doesn’t work. Well, that is true if your […]
Wednesday 15 December 2010

Why you don?t have to compete on price

I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you […]
Monday 18 October 2010

How to get customers to notice you

Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to […]
Tuesday 31 August 2010

Is a blog more than a marketing accessory?

Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made […]