Ad Hoc Marketing Doesn’t Work – and it never has!
Ad Hoc Marketing Doesn't Work - and it never has! You've probably heard me say before that ad hoc marketing does not work. This means that just going to one networking meeting or sending out one...
Ad Hoc Marketing Doesn't Work - and it never has! You've probably heard me say before that ad hoc marketing does not work. This means that just going to one networking meeting or sending out one...
I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring your marketing can save you money. The first edition of...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Advertising is having a difficult time at the moment, as there is a 'rumour' going about that it doesn't work. Well, that is true if your advert is rubbish, and believe...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you get staff who know what...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to make it look good, and...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
You might not be a big fan of Christmas. You might not even celebrate the...