added value

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Tuesday 15 February 2011

How to make a brand powerful

I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine’s […]
Monday 13 December 2010

How important are your competitors?

All businesses, whether large or small, should always be aware of their competitors. But this doesn?t mean you should be frightened of them, or even ignore […]
Monday 25 October 2010

“Not all bounces are bad”

This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us […]
Monday 20 September 2010

What makes you different?

On 1 September 2010 we took over running Ladies That Lunch ? And Men Too.  This networking group has been running for about 7 years and […]
Friday 17 September 2010

What’s added value in marketing?

In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference […]
Tuesday 7 September 2010

How customer loyalty is preferred over satisfaction

If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving […]