Chantal

?We?ve got 100 years of providing accountancy services.?

?We?ve worked with hundreds of satisfied clients.?

?Our products are the cheapest and best.?

?We listen to what our clients want and provide a tailored service.?

These are all phrases I hear at networking meetings, when people stand up and tell the room what they do. My question to them is ?So what??

So you?ve got masses of experience ? so what does that mean to me? What is the actual benefit of that experience and how will it help my business? So you provide a tailored service ? how exactly does that help me?

When I meet people at networking events, I want to know who they are and what they do. However, what I really need to know, before I recommend them to other people, or ask them to help me, is what benefits they provide through their products or services.

Next time someone asks you what you do, tell them (quickly!) and then answer the ?So what?? question before they have the chance to ask it. Tell them how you can help them and make their lives easier and they will ask you the questions you really want them to ask about your business.