On 7 March 2012 I was asked to give a presentation at an FSB event, on how to integrate your online marketing. There had been two talks before mine ? one on how to grab people?s attention with social media by Nigel Morgan from Morgan PR and one on using Google Analytics to improve your website marketing, by Chris and Robin from Glooo. After all the online marketing that they covered in their sessions, my talk was about bringing it all together and worked well as the final session.

Here?s a summary of what we talked about.

1. Keyword Research ? use to find phrases people are actually looking for online. Use keywords for your website, titles for your articles, newsletters, blogs and tweets. To get started, go to https://adwords.google.co.uk/select/KeywordToolExternal
2. Website ? use it to give the key messages about what you do, promote your blog, tweets and newsletter; list your articles. Put Google Analytics on all the pages; do some keyword research.
3. Google Analytics ? see how people use your website; see what keywords they use to find it and put more of those words onto the site.
4. Newsletters ? provide regular advice and comments, promote your website, blog, tweets and articles; use keywords for titles.
5. Social Networking ? keep it business. Post your articles and newsletters.
6. Networking Groups and Forums ? if you go networking, do those groups have websites you can use? Post comments and advice on forums; post your newsletters and articles. Complete your profile page to promote your website, blog and tweets.
7. Blogs ? provide regular comments and thoughts. Promote your website, newsletter and articles.
8. Google Adwords ? research keywords for your website, titles for your articles, newsletters, blogs and tweets. Create specific landing pages on your website.
9. Twitter ? daily tips and advice. Promote your website, newsletter and blog.
10. PR ? submit articles and your newsletter. Promote your website and tweets. Check out  www.EzineArticles.com

The number of online marketing tools is on the increase. If you try to do everything, you?ll end up spending all your time online ? leaving no time to do your actual job; or you?ll spend all your money on online marketing with nothing left for old fashioned off line marketing. Remember these three things ? think quality not quantity of activity; integrate all the online marketing you do and keep doing it consistently. Follow these simple rules and you?ll find it much easier to get good results from your online marketing.