You have recognised that videos are an important marketing activity that connects you with your audience. You have started filming, creating and uploading videos but noticed that the videos are not reaching the amount of views you had expected. What do you do?
More and more businesses are recognising the effectiveness of videos in their marketing. On company websites we often see links to social media, included are YouTube/Vimeo and Vevo. These video social media websites are currently hosting millions of videos. Whilst it is good to see more businesses recognising the importance of videos, how are they performing? A lot of the time, businesses just upload a video and hope that it gets seen by the world. However this is where the work needs to be put in, getting your videos seen by people.
So, how do we improve your video interaction? How do you get more views/comments/shares?
Remember you can apply a lot of these tips to your video channel (which will help the SEO performance and gain you more engagement). Video channels are becoming more and more intelligent and give the user a lot to play with, so you can not only review how people discover your videos but create an appealing channel.
These tips will help to improve the health of your video channel and gain you more and more interaction. Keep the interaction coming in and send them to your central hub, whether that is your website or a phone call with yourself, either way get them to your business and convert a video view to a sale.
By following these steps you will notice a difference on your videos engagement and then your website. Remember, use videos as an engagement tool to connect with your potential clients and customers. Do not just upload videos of your MD saying how brilliant the company is. Use the SEO/Marketing tips to attract more people to your videos but make sure that you only post videos with content people want to see. Do you use videos in your marketing? How do your videos perform?