How is Your Personal Brand Looking?
How is Your Personal Brand Looking?
You know that people buy people before they buy what you’re selling, don’t you? It means that customers are looking for an emotional connection with the people from whom they buy.
They’re looking to get to know you; and a great way you can let people get to know you is through your personal brand.
Using your personal brand to communicate who you are and what you’re all about means that people:
- trust what they’re buying into and work better with you, helping you build stronger relationships with them
- get to know the real you from the start, allowing you to work effectively for them right away
- say what you want them to say about you when you’re not in the room.
So how do you decide on your personal brand? You need to start by identifying your six key ingredients:
- Image – what’s your style? What do you wear? How do you speak?
- Skills – what do you excel at? What can you do that no one else can?
- Behaviour – what’s your personality? Bouncy and positive or quiet and sensible?
- Reputation – what are you known for? If you’re not sure, ask your clients why they work with you.
- Beliefs – what motivates you? What gets you out of bed in the morning?
- Values – what are your principles? What are the things you always do, without compromise?
Take some time to answer these questions. Make sure your answers are authentic and more than just a given. The more memorable your answers, the stronger your brand will be. Too many people say their values are honesty and integrity. Can you honestly say the same, with integrity?!
Once you’ve identified your personal brand, work on it and keep it consistent. The more consistency people get from you and your brand, the quicker they will trust you and want to work with you.
In next week’s blog I’ll talk more about how you can build your Personal Brand Marketing Plan.
