Some of the things I have accomplished since working at Appletree is to create this blog and maintain its social networking activities. I was very keen to make sure the corporate identity of Appletree was consistent, and Chantal and I focused on the big blue apple posing against the green ones, which signifies a business that stands out from the rest because it uses successful marketing strategies.
This consistency is a key factor regards recognition from our clients, followers, friends and potential customers. It is something I will be continuing to maintain over the coming months with our new ventures, including the redesign of the website! Nothing drastic, just better.
So what is consistent so far with the Appletree brand? Well, so far it is shown on this blog:
which was gleaned from the website:
and I also transposed this theme onto our Twitter background:
and our CSR Report:
This may seem obvious to many business owners, but you’ll be amazed how many do have inconsistencies in their marketing branding. Statistics show that businesses who are aware of their branding get more recognition from the public and their clients, and this reflects even on the avatar you use in social media, which should be the same as in your ‘about us’ page. If you change anything, you need to change everything! And even Appletree is not immune to this either – watch out for more blue apples in the future!